Tabitha Brown’s Seasoning Brand to Make Debut in Major Retailers

America’s favorite auntie, Tabitha Brown is back to help her nieces and nephews spice things up in the kitchen… the healthy way.

The award-winning social media personality will bring her McCormick® Sunshine Seasoning to retailers after the original, limited-edition all-purpose seasoning was a fan favorite selling out in just 39 minutes in 2021.

“We were so blown away by the response to the McCormick® Sunshine Seasoning by Tabitha Brown last year that we knew we had to get the seasoning in stores,” said Alia Kemet, Senior Vice President, Creative & Digital Transformation, McCormick®, in a press release of the news shared with AfroTech. “We are always looking for new and exciting ways to bring innovative flavors to everyday meals. Now, everyone can have Sunshine in their lives”.

Tabitha Brown

Bringing The Flavor

Brown’s seasoning remains in alignment with her commitment to health-conscious cooking for families. The product includes a salt-free, Caribbean-inspired seasoning blend that mimics the same warm, bright feeling that shines brightly through Brown’s own cooking content.

“Cooking with sunshine is about bringing joy and love to the dishes you make for you and your loved ones,” said Tabitha Brown. “I am so excited to bring positive energy to even more homes with the second release of the McCormick® Sunshine Seasoning by Tabitha Brown. It’s the perfect addition to any summertime dish, whether you are a vegan or non-vegan, because that’s your business.”

Cooking With Auntie Tab

The North Carolina native isn’t just bringing flavor into the kitchens of her fans with the return of her seasoning, but she is taking things a step further by stepping into their homes, too (literally).

An augmented reality (AR) experience will be available exclusively through the McCormick Flavor Making app on June 15. Through “Bring Tabitha Home,” users can cook side-by-side with Brown.

McCormick® Sunshine Seasoning will be available in stores across the nation starting in 2022.



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