Interview: Hair Products Manufacturer Starts Black Chamber of Commerce in Georgia

Sabrina Newby is no stranger to business. She is the owner of BouGie Natural®Salons and the maker of BouGie Natural® Hair Products. So it’s no surprise that she was led to form the Liberty County Minority Chamber of Commerce located in Hinesville, GA. She took some time out of her busy schedule to discuss this new endeavor and some of her ongoing aspirations.

What is your business background?
I first started TotalB.E.E LLC (Total Beauty Exuding Empowerment) in 2007 while working for the D.O.D. Then in 2009, I started BouGie Natural Salons and Hair Product Line. Our salons and product line is quite popular and successful. I attribute much of my business savvy to studying and researching business structuring.

hinesville chamber

What lead you to get into the business world?
I’ve always been fascinated by the likes of Steve Jobs, Bill Gates, Mary Kate Ash, John Paul Jones DeJoria and a few others. I’ve studied their stories for years (and still do) Then, in 2007, I decided it was time for me to step out on my own. I launched TotalB.E.E (Total Beauty Exuding Empowerment) I wanted to empower women. From there I started networking and hosting events for Black business owners in and around Liberty County. We would meet twice monthly at my store. Our networking mixers were quite popular, but as it grew so did my business, which caused me to relocate. I was focused on growing BouGie Natural, but my intent was to revisit our mixers and build on them. Which I did.

Why did you start the Chamber?
From hosting business events where we would network with one another and build business relationships, I was inspired to start a Minority Chamber of Commerce. I identified a need for it. It took some time, but we got it underway. After seeing other cities start their chamber I was compelled to bring a chamber here to Liberty County Georgia.hinesville chamber2

What are the goals of the chamber?
The goals of the Liberty County Minority Chamber, is to assure that our members benefit through services that not only sustain their revenue but increase their revenue. We are committed to the idea of each one teach one.

What are the chamber’s plans over the next year?
Implementing new programs for minority owned business.
Helping new minority owned business develop and increase their knowledge by offering free classes.
Growing our membership and to add to the economic development within Liberty County

Are there any upcoming events for the chamber?
We will offer classes and our monthly networking events. We have upcoming programs such as:
Biz Kidz – A program that teaches business structuring to our youth in a very fun way.
Mind, Body & Spirit – A program that promotes health and wellness to our Members.
Culture Clash – This is an opportunity to showcase your artistry while supporting other artists. Just to name a few.

How can people find you?sabrina newby
People can find us on our website:

Interview conducted by Black and in Business Staff Writer.


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