The Shifting of Perspective

Going into business isn’t just about being able to make money. It is a larger transformation than that. Shifting of perspectives is one of them. So many people who left the ranks of employees to become entrepreneurs never make it to become employers. This is because (unbeknownst to them) most of them continue to carry an employee mindset as entrepreneurs.

For example, the Benefit (of the doubt) is given to employees and customers, while the Burden (of proof/responsibility) is placed on employers and businesses.

This dynamic is why it’s okay and accepted for customers and employees to be given surveys and reviews. It’s why we criticize a company if it “claps back” at a review. 

The reason for this one-sidedness is, businesses are viewed as the place where individuals can extract from and its size makes for it to be placed in the role of caretaker. 

Employees view their paycheck as them being paid or getting money. They don’t see themselves as investments or selling their skills. They don’t understand that the business is actually their customer who they are selling their skills to.

They don’t understand that whatever they sell their skills for, a business has to then turn that purchase around and make a profit off customers from those bought skills. Buying bad skills, can threaten the ability for the company to profit, or at minimum, get good reviews. (See how that circled back?)

Entrepreneurs must understand how to navigate this landmine of unbalanced perspectives properly. If they don’t, they can find themselves out of business from the pressures, poor perspectives and their inability to communicate the right message, while fostering a healthy relationship with each other. 


  • Professor Devin

    Professor Devin Robinson is the founder of Urban Business Institute, host of “Class is in Session” podcast, former economics professor at Oglethorpe University in Atlanta, GA, an author of 11 books, including, "Blackpreneurship: 50 Obstacles Black Entrepreneurs Face and How to Overcome Them". He resides in John’s Creek, GA.

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