Charlamagne Tha God and his wife and business partner Jessica Gadsden-McKelvey are proof that the power couple does indeed still exist!
The pair have become franchise owners of the popular Krystal restaurants.
“Having grown up in the South, the Krystal brand is an icon for the region,” said Charlamagne tha God, according to a press release. “I’m excited and honored to be joining forces with them to bring their unique menu to more communities and to help showcase the brand to more audiences.”
The McKelveys Will Own Six Krystal Restaurants
The McKelveys will be giving a warm welcome to their hometown as they plan to open their first location in Moncks Corner, SC.
In addition, five more locations are set to open in the future and will be dispersed across the greater Charleston area.
Krystal and Charlamagne Tha God will work together to co-brand each restaurant and create an experience that sends a strong message to diners. Furthermore, the McKelveys will collaborate with a team to design the restaurants with decor they describe as “South Carolina-centric,” according to TMZ.
“Authenticity and sense of community are important characteristics that we look for in our partnerships. Both Charlamagne and Jessica embody these qualities & we’re ecstatic to bring Krystal to the greater Charleston area and expand our footprint nationally. We want the Krystal brand to continue to be part of the culture and fabric of the communities we serve and we look forward to doing so in our own unique Southern style with a little bit of swag,” said Jonathan Childs, Managing Partner, Krystal Restaurants, according to a press release.
Looking Forward To Creating More Jobs For Communities
What’s more, helming the title of franchise owners of the Krystal brand will pave the way for the pair to better serve communities through employment opportunities.
“The Krystal restaurant brand is known for bringing quality ingredients and creativity to customers and we are proud to be franchise owners and even prouder to be providing jobs for our folks by investing in our home state,” said Charlamagne Tha God and Jessica Gadsden-McKelvey, according to a press release.
2 Chainz Is Assisting With Strategy
The McKelveys will join 2 Chainz, who is heavily involved with the franchise. As previously reported mentioned, 2 Chainz is the Head Of Creative Marketing. He is already in talks with advising them on strategy, per TMZ.