I get asked quite a bit if attending expos, festivals, shows or galas as a vendor is worth it. There is no specific answer other than, “check out the dynamics of that event.” I’ve attended quite a few. So here is what I can tell you.
What I look for is organizers who encourage attendees to support the vendors and organizers who share the contact information with the vendors they obtained from the attendees. As a vendor, you paid a fee! You should be given the opportunity to market to attendees of the event at a later date.
I know the feeling of making an investment and wanting to see a return. There are a lot of pop-up events that take place organized by folks who see dollar signs from vendors and spare creating a true economy at the event. With a naked eye, events seem like a great way to get out there and make some money. All I can say is be careful. If you are not expecting sales but just would like to get exposure, go for it. If you want your cash register to ring after you spent hundreds or even thousands on an event, vet the event.
Avoid being taken for a ride. Don’t get drunk off hope when organizers show you pictures of seas of people from the previous year. We are all in the business of entrepreneurship but you need to watch out for the entrepreneur cannibals. They simply lookout for their own bottom line, take from other entrepreneurs and disregard if you are able to see a profit from doing business with them. I’ve been to so many “free admission” festivals, events, banquets, shows, expos, etc. across the country. They typically attract a lot of attendees, but sales for vendors…the jury is still out.
America’s #1 Professor for Entrepreneurs. Entrepreneurship Activist. Former Business & Economics Professor. Owner of several businesses. Publisher/CEO of Black and in Business Media. Author of 9 books. Founder of Urban Business Institute and Beauty Supply Institute. Organizer of #BlackBusinessesMatter. Opener of Black Beauty Supply Stores. Get my book Power M.O.V.E.: How to Transition from Employee to Employer at www.MyPowerMove.com. Also check out www.PowerofBlack.com and www.DevinRobinson.com.