SiriusXM’s Urban View Channel to Launch Voter Registration Campaign: “Urban View Vote”

SiriusXM announced today the launch of “Urban View Vote” – a nonpartisan, midterm election year voter registration campaign designed to raise awareness about voter registration opportunities throughout the fifty states.  SiriusXM’s Urban View channel will roll out an “Urban View Vote” vehicle to tour multiple states – visiting college campuses, community centers, and other key locations where citizens will get the information necessary to have a voice and join the ranks of America’s voters.  “Urban View Vote” will kick off on March 22 in Ft. Lauderdale, Florida, and will focus on the African American community and addressing voter disenfranchisement.

“This is a crucial time in our country’s history to register new voters, and Urban View listeners will lead the way,” says Karen Hunter, Urban View host and Programming Consultant, SiriusXM.  “On Urban View, we don’t just talk about issues, we take action. Now more than ever, we want people to know their voting rights and to empower them to take an active role in their futures. Our hashtag – #10for2018 – reflects our goal that every listener will inspire 10 people they know to get registered.”

The launch of the multi-state tour, currently scheduled to visit Florida, Georgia, Mississippi, North Carolina, and Pennsylvania, will be accompanied by the debut of a voter registration information website – www.urbanviewvote.com – focused on bringing clarity to the state-by-state voter registration process.

On April 12, Urban View hosts Karen Hunter, Joe Madison, “The Black Eagle,” and Sway Calloway from Eminem’s exclusive SiriusXM channel Shade 45, will participate in a town hall conversation with the students of Morehouse College, an iconic historically black college, where voting rights and voter registration among millennials will be the focus.  Calloway will also broadcast his popular morning show from the campus.

Listeners throughout America can tune to SiriusXM’s Urban View channel 126 to hear highlights from each stop on the tour and for announcements about additional initiatives, Town Halls, and ways to get involved in the “Urban View Vote” campaign throughout this midterm election year.

SiriusXM followers can join the conversation using #10For2018. Listeners can also follow @SXMUrbanView on Twitter for updates.

SiriusXM subscribers can listen to Urban View channel 126, and those with streaming access can listen online, on-the-go with the SiriusXM mobile app and at home on a wide variety of connected devices including smart TVs, Amazon Alexa devices, Apple TV, PlayStation, Roku, Sonos speakers and more.

Urban Radio Cares for St. Jude Kids Raises More Than $1.7M for St. Jude Children’s Research Hospital

Radio One and a network of 51 gospel, R&B and hip-hop stations raised $1.7 million for St. Jude Children’s Research Hospital during Urban Radio Cares for St. Jude Kids March 1st and 2nd.

Thanks to events such as this one, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.

“Radio One is proud of the effort of our stations, syndicated programs, employees and our highly engaged and loyal listeners for responding to our radiothon in support of St. Jude Children’s Research Hospital,” said Colby Tyner, Vice President, Programming, Radio One. “This partnership is a decade in the making and once again, we exceeded our financial goal. Our mission to represent the community is powerfully demonstrated with this radio event across our stations, proving the continued power of radio to emotionally connect with its listeners and move them to action.”

During the event, thousands of Radio One listeners across the U.S. called in or went online to become St. Jude Partners in Hope and joined the #ThisShirtSavesLives  movement by pledging to make a monthly donation of $20 or more. Several popular on-air personalities participated in Urban Radio Cares for St. Jude Kids, including syndicated hosts Tom Joyner, Erica Campbell, Willie Moore, Jr. and Darlene McCoy.

The on-air push coincided with a social media campaign encouraging listeners, employees, and talent to participate by wearing and sharing photos in their THIS SHIRT on their social media channels. To join the THIS SHIRT SAVES LIVES movement, visit: www.thisshirtsaveslives.org.

“It’s inspiring to think about the major impact the urban music industry has had on St. Jude Children’s Research Hospital, and I am so grateful to all of the women and men in gospel radio and fellow artists and friends in the industry who lend their support to the Urban Radio Cares for St. Jude Kids program,” said Richard C. Shadyac, Jr. President and Chief Executive Officer of ALSAC, the fundraising and awareness organization for St. Jude. “The funds raised are further evidence of the urban music industry’s continued commitment and the significant role it plays in helping some of the world’s sickest children.”

Since its inception, Urban Radio Cares for St. Jude Kids has raised more than $12 million. Radio One stations encourage listeners to become St. Jude Partners in Hope by making a $20 monthly pledge. The on-air talent helps share the mission and vision of the hospital through testimonies from local patient families, updates on new research and new advances in treatment. St. Jude launched the first national broadcast with Radio One stations in Atlanta, Detroit, Washington, DC, Raleigh, N.C., Indianapolis, Houston, Richmond, Va., and Charlotte in 2008. This year, five additional stations were added to grow the footprint and expand further into the UAC format.