Survey of Women of Color Finds Majority Prefer Natural Hair and Customized Formulas

A new report shows an overwhelming majority of women of color surveyed prefer to wear their hair natural. 70 percent of the 1,200 women in the COCOTIQUE Subscriber Survey said they prefer to wear their hair natural, which was defined as curly, coily, kinky or fro. 11 percent prefer relaxed or protective styles. 6 percent prefer to straighten their hair with heat, and 2 percent prefer locs.

COCOTIQUE, a deluxe beauty box subscription service for women of color and HairRx Advanced Hair Care, dedicated to fulfilling the hair care customization wishes and shopping preferences of women, collaborated to prepare the 2018 Women of Color Hair Care Report.

84 percent of respondents think it’s important to be able to customize their hair care products. 98 percent feel it’s important that their hair care products be paraben free, sulfate free and safe for chemically treated hair.

“Customization is a strong trend in hair care, especially among women of color,” says Dana Hill, Founder and CEO, COCOTIQUE. “Women of color have a wide range of textures and it’s difficult to determine which product works best for a particular texture. It’s important for companies to embrace and celebrate this uniqueness. Companies like HairRx, that offer options for customers to find products for their specific hair types and concerns, will win in the marketplace.”

At, customers answer a short series of questions focused on their unique hair care goals, scent and lather preferences.

Other report findings include:

  • 90 percent prefer luxurious lather to light lather in shampoo.
  • When it comes to scent, 39 percent prefer coconut, 22 percent love lavender, 16 percent enjoy jasmine, 12 percent like citrus and 10 percent would choose vanilla.

“Respondents indicate a variety of preferences, which is why HairRx provides 165 formulations, each designed to address specific hair care goals,” says Ellen Langas, Co-CEO of ProfilePro LLC, parent company of HairRx. “We invite customer feedback and utilize survey results like to provide the ultimate customization experience.”

At, customers answer a short series of questions focused on their unique hair care goals, scent and lather preferences. Individual profiles are instantly matched to the ideal shampoos and conditioners. HairRx also offers an assortment of styling and finishing formulas. All HairRx formulas are sulfate free, paraben free, and safe for chemically treated hair.

The HairRx concept was inspired by ProfilePro LLC co-founders Joe Segel, who is the founder of QVC, and Jodi Dery, owner of award-winning salons in Florida. Dery and Segel collaborated with an elite group of highly skilled cosmetic chemists in Italy known for developing hair care formulas for the world’s most prestigious brands. The formulas were then previewed by more than 3,000 hair stylists, tested and refined.

Creme of Nature Launches New Moisture Replenishing Product Line Called Pure Honey

Nearly a decade after becoming the first multicultural brand to offer styling products formulated with Argan Oil, top-selling hair care brand Creme of Nature introduces Pure Honey, a full collection of eight sweet new products for all hair textures. The new Pure Honey collection – with its creamy, lush formula and aromatic fragrance – includes shampoo, conditioner, hair mask, leave-in conditioner, detangler, setting lotion, twisting cream and edge control gel. Formulated with vitamins and mineral-rich honey to help keep moisture in and breakage out while also softening and smoothing hair, Creme of Nature’s new Pure Honey line will leave hair feeling hydrated while looking shinier and healthier. The new products will be available in Walmart, Sally Beauty and local beauty supply stores.

“At Creme of Nature, we understand that the first line of defense against dry hair is a powerful natural moisturizer. The humectant properties of Honey made it the perfect choice,” said Teneya Gholston, Director of Marketing for Creme of Nature. “We created our new Pure Honey line to put moisture back into the hair starting with the cleanse and condition steps and throughout all of the styling stages. This new line gives our brand fans the best natural ingredients – pure honey, shea butter and coconut oil – for maximum hydration without the heaviness of sulfates or mineral oils.”

The essential element to healthy, curly hair textures is moisture, and every woman is searching for those miracle moisture products. This new collection targets dry and dehydrated hair with nature’s nectar, honey, which is a natural humectant that helps hair attract and retain essential moisture. Honey is also a natural emollient, meaning that it softens and smoothes, which naturally makes it a great conditioner and moisturizer. For the Pure Honey collection, Creme of Nature pairs natural honey with creamy certified natural shea butter to seal in the moisture and rich coconut oil to seal the hair cuticle.

This new line has been formulated without harsh ingredients and contains the highest quality natural ingredients resulting in a luscious natural scent. Creme of Nature Pure Honey hair care and styling products, made with pure honey, creamy certified natural shea butter and rich coconut oil, include:

  • Moisturizing Dry Defense Shampoo ($5.79; 12 oz.) – cleanses, restores moisture, detangles and softens hair while providing shine.
  • Moisturizing Dry Defense Conditioner ($5.79; 12 oz.) – locks in moisture, smoothes and softens hair, while controlling frizz and detangling hair.
  • Moisture Replenish & Strength Hair Mask ($6.99; 11.5 oz.) – a strengthening moisturizer that tames and controls frizz.
  • Break Up Breakage Leave-In Conditioner ($6.79; 8 oz.) – a creamy spray that moisturizes dry hair and protects against breakage. Use Break Up Breakage Leave-In Conditioner with Moisture Replenish & Strength Hair Mask to treat breakage and damage.
  • Knot Away Leave-In Detangler ($5.79; 8 oz.) – melts away knots, helps repair split ends and restores moisture. After cleansing and conditioning hair with Moisturizing Dry Defense Shampoo and Moisturizing Dry Defense Conditioner, apply Knot Away Leave-In Detangler to improve hair manageability.
  • Texturizing Curl Setting Lotion ($5.79; 12 oz.) – versatile texturizing setting lotion ready-to-use on wet or dry hair, which helps you achieve several styles including braid outs, twist outs, a rod/wet set and straight styles. Provides lasting firm hold without the hard crunchy feel, for a silky smooth, glossy set.
  • Moisture Whip Twisting Cream ($6.99; 11.5 oz.) – defines, add shine and elongates curls while providing long-lasting hold. Use Moisture Whip Twisting Cream with Knot Away Leave-In Detangler to achieve styles including twist outs, braid outs and bantu knots.
  • Moisture Infusion Edge Control ($4.99; 2.25 oz.) – brilliant and healthy shine with 24-hour hold and control. This product helps lay your edges for natural styles like a crown braid or smooth, sleek styles including updos, buns and ponytails.

For more than four decades, Creme of Nature has created a variety of remarkable hair products to help women achieve their best hair. Creme of Nature is the first multicultural brand to offer hair care and styling products with Argan Oil with its Creme of Nature with Argan Oil from Morocco product line of more than 25 hair care and styling units that provide intense conditioning and nourishment. The popular hair care brand offers a selection of shampoos, conditioners, relaxers and styling aids enriched with natural ingredients, like Argan Oil, Argan Butter, Pure Honey, Coconut Milk and Shea Butter, for all hair types and styles. Creme of Nature has the best hair care products for great style and healthy hair.