Jordan Brand

Ex-Aflac Executive Named Chief Marketing Officer for Jordan Brand

Former Aflac marketing officer Shannon Watkins has been named the chief marketing officer for the Jordan Brand. Yahoo News reports the move to the Jordan Brand, a subsidiary of Nike, makes Watkins one of the most powerful Black women in sports marketing. Watkins was instrumental in Aflac’s partnership with ESPN’s College Gameday, which also renewed its focus on HBCU schools. Jordan […]

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