Unethical Marketing

Modern Day Bamboozling: Unethical Marketing in Business

As a savvy business owner, you understand the importance of effective and highly targeted marketing.  Effective marketing touches the consumers’ pain points in ways that similar products don’t. How?  Easy.  “Consumer Psychology”.  I know you might be asking yourself, is that even legal or ethical?  Yes.  Behavioral psychology in marketing is another story.    Consumer […]

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